Station Profile

Format & Call Letters

News Talk - KXYL 102.3 FM /1240 AM

Format Description

KXYL-AM & FM, News Talk provides “The Power of Information” to the Heart of Texas by simulcasting 24 hours a day on both the AM & FM Bands.

KXYL News Talk AM & FM targets well educated, affluent homeowners with high discretionary income.

KXYL News Talk AM & FM delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

More Adults Listen To News Talk Radio 6am-7pm Than Any Other Radio Format! News Talk is the #1 format in America.

KXYL News Talk AM & FM is targeted to reach affluent Men 35+ with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must buy for advertisers wanting to increase business.

According to Nielsen’s 2017 format ratings, news/talk grew its 6+ share and is the #1  format in AQHs (average quarter hour). In the affluent 25 to 54 it ranks #2 overall. 

KXYL-AM & FM is also the exclusive Central Texas radio voice of the NFL airing Dallas Cowboys Football games, the NFL playoff games and the Super Bowl each year as well as football games for Texas A&M, the NCAA Final Four, and the Early Longhorns.

KXYL News Talk AM & FM talk format is the most effective way to reach new customers with a high disposable income.

Demographic Profile

KXYL News Talk AM & FM targets listeners in their prime spending years.

Age Profile: KXYL News Talk AM & FM targets the affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk listeners across America.

- Adults 18-34: 15%
- Adults 35-54: 35%
- Adults 55-64: 25%
- Adults 65+ : 25%

Gender Profile: Approximately 55% of KXYL News Talk AM & FM's listeners are males, 45% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of KXYL News Talk AM & FM's listeners are married or engaged.

Investments: KXYL News Talk AM & FM targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Occupation Profile: KXYL News Talk AM & FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of KXYL News Talk AM & FM's listeners have attended college.

Activities: KXYL News Talk AM & FM attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, hunting and fishing, and hiking. KXYL News Talk AM & FM listeners are involved in all levels of community activities.

KXYL News Talk AM & FM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with KXYL News Talk.

Household Income

KXYL News Talk AM & FM listeners have high disposable Income. 

- Over 40% of news/talk listeners across America have an income of over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

KXYL News Talk AM & FM News/Talk is the most powerful performing format for advertisers today!

KXYL News Talk AM & FM listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Purchase homes, remodel, landscape and upgrade their homes.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

KXYL News Talk AM & FM listeners are in their prime income and spending years.

KXYL News Talk AM & FM Is Built For Advertisers

News Talk is radio' s most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

KXYL News Talk AM & FM is unique among other radio formats. Due to the nature of this format, people listen to KXYL News Talk AM & FM differently.

KXYL News Talk AM & FM is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

KXYL News Talk AM & FM listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on KXYL News Talk AM & FM.

KXYL News Talk AM & FM is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making KXYL News Talk AM & FM a great investment to help you get more customers.

The KXYL News Talk AM & FM/Talk format is one of the strongest radio formats in the USA today!

The KXYL News Talk AM & FM Line-up Monday To Friday

KXYL News Talk AM & FM features some of the most highly rated local and national News/Talk programming.

6 AM - 9 AM The Morning Show with James Ray Williams and Celinda Hawkins.
9 AM -11 AM The Mike-Gallagher Show.
11 AM - 2 PM The Rush Limbaugh Show.
2 PM - 5 PM The Sean Hannity Show.
5 PM - 6 PM  Going Home With Mark Cope
6 PM - 9 PM  The Dave Ramsey
9 PM - 11 PM Dr. Asa On Call
11 PM -3 AM  Kate Delaney – America Overnight
3 AM - 6 AM Doug Stephan - Talk Radio Countdown

The KXYL News Talk sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

KXYL News Talk Coverage Maps

KXYL-FM Coverage Map

KXYL-AM Coverage Map