Station Profile

Format & Call Letters

Classic Country - KSTA AM 1000

Format Description

KSTA AM 1000 is Coleman's Classic Country station! If you like Classic Country, this hometown, Coleman, Texas radio station delivers.

The KSTA morning show, hosted by Joe Haynes, provides Coleman County with local news, livestock market reports, and a community calendar of events.

KSTA AM 1000 targets Affluent Baby Boomers 50-68 Years Old & Adults 35 to 64. The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

We play the Icons of Country Music! KSTA AM 1000 listeners tune in to hear the biggest Country artists such as Johnny Cash, Waylon Jennings, Willie Nelson, Charlie Rich, Charley Pride, Loretta Lynn, Conway Twitty, The Oak Ridge Boys, Wynonna Judd, George Strait, Oak Ridge Boys, Marty Robbins, Reba McEntire, Tammy Wynette, Conway Twitty, Hank Williams Jr., Glen Campbell, Crystal Gayle, Buck Owens, The Statler Brothers, Alabama, George Jones, Alan Jackson, Alabama, Garth Brooks, Hank Williams, Dolly Parton, Merle Haggard, Randy Travis, Vince Gill, The Judds, Ricky Skaggs, Clint Black, Barbara Mandrell, Don Williams, Ronnie Milsap, Kenny Rogers, Reba McEntire and more.

KSTA AM 1000 is the area's only all classic country format. We feature the biggest country songs and artists from the ’70s, ’80s, and ’90s. We play songs that most country stations have stopped playing – but listeners still want to hear. KSTA AM 1000 plays the biggest Country music artists in America today. 

The KSTA AM 1000 Country music format is quickly becoming a very popular at work choice for listeners.

KSTA AM 1000 also promotes area happenings, festivals, and local sports for the Coleman High School Bluecats. We're proud to be locally owned and operate with a focus on the community we call home. 

All this and more makes KSTA AM 1000 a must listen to station for Coleman County residents.

KSTA AM 1000 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

KSTA AM 1000has wide demographic appeal with consumers who have purchasing power!

Age Composition: KSTA AM 1000 targets affluent Baby Boomers in the 50-68 and 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

Household Income: KSTA AM 1000 listeners have high earning power.

- Over 25% of Country listeners in America has an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Occupation: KSTA AM 1000 listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Education: KSTA AM 1000 listeners are well educated and the majority have attended college.

Investments: KSTA AM 1000 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: KSTA AM 1000 attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with KSTA AM 1000.

Lifestyle Profile

KSTA AM 1000listeners are in their prime earning and spending years.

KSTA AM 1000 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The KSTA AM 1000 is targeted to reach active consumers in their prime spending years.

KSTA AM 1000 Listeners Have Purchasing Power

KSTA AM 1000 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

KSTA AM 1000 is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

- Boomers will make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 50+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 50+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

KSTA AM 1000 delivers listeners with a high disposable income in their prime spending years.

KSTA Coverage Map