Station Profile

Format & Call Letters

Hot Adult Contemporary - KQBZ 96.9 FM

Format Description

KQBZ-FM The Breeze 96.9 is blasting Central Texas with 100,000 watts of Hot Adult Contemporary (Hot AC) music playing the best mix from the 90’s through today. The format is music-intensive, Top 40 radio for adults, without the rap and hard rock.

The Breeze 96.9 is the favorite at-work radio station in the area featuring a contemporary, upbeat tempo with a relatable and entertaining DJ presentation.

The Breeze 96.9 is the most promotionally active radio station in the market hosting several major local family-oriented events each year including The Great Easter Egg Hunt, Discover Texas, The Trick or Treat Trail, Toys for Kids and others.

The Breeze 96.9 is avidly involved in on-going support of community organizations and services including Good Samaritan Ministries, The Boys & Girls Club of Brown County, CASA, The Brownwood Education Foundation, Kiwanis, Girl Scouts of Central Texas, The Corinne T. Smith Animal Center, Texas Trails Council Boy Scouts of America, The Ark Domestic Violence Shelter, The VFW and many more.

Artist Profile: The Breeze 96.9 is the most talked about station in Central Texas playing the best mix of the 80’s, 90’s. Our core artists include Adele, Ariana Grande, Bruno Mars, Coldplay, Ed Sheeran, Imagine Dragons, Justin Timberlake, Katy Perry, Kelly Clarkson, Lady Gaga, Maroon 5, Pink, Shawn Mendes, and Taylor Swift.

The Breeze 96.9 is the favorite at-work radio station in Central Texas.

The Breeze 96.9 continues to dominate in its target demo. The Breeze 96.9 targets active consumers with purchasing power.

Get exposure to thousands of potential customers each week with The Breeze 96.9 FM.

Demographic Profile

The Breeze 96.9 Primary Target: Adults 18-49

The Breeze 96.9 Secondary Target: Women 18-49

The Breeze 96.9 Audience: 60% Female / 40% Male

The Breeze 96.9 Hot AC format attracts upwardly mobile, well-educated professionals with higher than average incomes as well as soccer moms and dads with children in the home. These listeners have very active lifestyles are in their prime spending years.

Occupation: The Breeze 96.9 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales and technical.

Education: The Breeze 96.9 listeners are well educated. Almost 70% of Hot AC listeners nationally have attended college.

Household Income: The Breeze 96.9 targets listeners with purchasing power.

• Over 40% of Hot AC listeners nationally have an income of over $75,000
• Over 20% of Hot AC listeners nationally have an income of $50,000 - $75,000
• Almost 25% of Hot AC listeners 18+ have an income of $25,000 - $50,000

Investments: The Breeze 96.9 targets listeners who have high incomes and invest in mutual funds, stocks & bonds, retirement programs, savings accounts, etc.

Hot AC Demographic Breakout by Age Group:

18-24 year olds     19.3%
25-34 year olds     22.5%
35-44 year olds     23.9%
45-54 year olds     19.6%
55-64 year olds     10.9%
65 years old+          3.9%

The Breeze 96.9 listeners are in their prime income and spending years.

Lifestyle Profile

The Breeze 96.9 attracts listeners with active lifestyles. 

Activities: The Breeze 96.9 attracts listeners who actively participate in exercise and fitness programs, go biking, play golf, go hiking, enjoy boating, gardening, camping, fishing, and water sports on beautiful Lake Brownwood.

Breeze 96.9 listeners predominantly have children in the home. They spend their evenings and weekends, attending their children’s sporting events, area festivals & concerts, coaching little league and soccer teams, working on home improvement projects, shopping, dinning at local bars and restaurants

The Breeze 96.9's format targets active consumers with high disposable income.

The Breeze 96.9 Weekly Program Schedule

Monday to Friday  

6am – 10am:   Bernie Mac
10am – 3pm:   Venetia Stephenson
3pm – 6pm:     Adam Bomb
6pm – 12mid:   Kairee Burnor

The Breeze 96.9 is proud of serving the community. 

The Breeze 96.9 Listeners in the past year

-  Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, shoes and accessories.

The Breeze 96.9 listeners are in their prime spending years. 

The Breeze 96.9 Coverage Map

100,000 WATTS @ 96.9 FM
Bigger Signal, Bigger Coverage Area, More Listeners